NAKAGAMI, which has produced women's clothes—mainly knitwear—that are eco-friendly, so that users can wear them for more than ten years while enjoying changes over time, launched a men's clothing line with the same concept.
There are still many producers with superior techniques, know-how, and perceptions of beauty that support Japanese fashion brands, mostly in older neighborhoods in Tokyo's 23 wards. NAKAGAMI focuses on making products with functionality and story-based backgrounds in collaboration with knitting companies, sewing companies, and textile manufacturers in Tokyo.
By leveraging the concept of making clothes that can be worn even 10 years later, the company meets the needs of customers who want to choose sustainable fashion products while addressing environmental issues, which are challenges for the entire fashion industry.
There are still many producers with superior techniques, know-how, and perceptions of beauty that support Japanese fashion brands, mostly in older neighborhoods in Tokyo's 23 wards. NAKAGAMI focuses on making products with functionality and story-based backgrounds in collaboration with knitting companies, sewing companies, and textile manufacturers in Tokyo.
By leveraging the concept of making clothes that can be worn even 10 years later, the company meets the needs of customers who want to choose sustainable fashion products while addressing environmental issues, which are challenges for the entire fashion industry.
Philosophy & Vision
Clothes that can be carefully nurtured and maintained
NAKAGAMI is an apparel brand that offers a collection of knitwear produced by designer Kazue Nakagami, based on traditional items reconstructed from a modern perspective.
While dissecting universal concepts and items, the company feels sympathy for the designs that add modernity to them.
The pleated skirt, one of its signature items, features a rubber print that will crack with wear, allowing users to enjoy gradual changes in appearance.
Clothes that can be carefully nurtured and maintained. Clothes that you can enjoy as they age.
With ideals of making eco-minded clothes that can be worn 10 years from now while still feeling new, NAKAGAMI launched a men's clothing line, which is required by the times, in earnest while maintaining its brand concept. The company offers designs that feature unique glossy or metallic materials, which have not been used for men's clothes.
While dissecting universal concepts and items, the company feels sympathy for the designs that add modernity to them.
The pleated skirt, one of its signature items, features a rubber print that will crack with wear, allowing users to enjoy gradual changes in appearance.
Clothes that can be carefully nurtured and maintained. Clothes that you can enjoy as they age.
With ideals of making eco-minded clothes that can be worn 10 years from now while still feeling new, NAKAGAMI launched a men's clothing line, which is required by the times, in earnest while maintaining its brand concept. The company offers designs that feature unique glossy or metallic materials, which have not been used for men's clothes.
Creator's Commitment
Commitment to not only designability but also functionality
Men who purchase brand products tend to be more conscious of products' functional features and design backgrounds than women are.
It means that men are more particular about stories and philosophies behind products than women.
By understanding these differences, NAKAGAMI creates new designs in collaboration with companies that can develop technology to achieve functionality, such as deodorization and absorption, and uniqueness, such as unconventional designs.
It means that men are more particular about stories and philosophies behind products than women.
By understanding these differences, NAKAGAMI creates new designs in collaboration with companies that can develop technology to achieve functionality, such as deodorization and absorption, and uniqueness, such as unconventional designs.