Tokyo Metropolitan Government’s “Buy TOKYO Promotion Support Program” Makes Its First Overseas Appearance
Through test marketing in the Taiwanese market, the Buy TOKYO Promotion Support Program, an initiative by the Tokyo Metropolitan Government to support small and medium-sized enterprises (SMEs), will for the first time participate in POP UP ASIA 2025, one of Asia’s largest creative trade fairs, held from November 13 (Thu) to 16 (Sun), 2025, at Songshan Cultural and Creative Park in Taipei, Taiwan.We warmly invite you to visit the Buy TOKYO booth!
About the “Buy TOKYO Promotion Support Program” and Purpose of Exhibition
Through the Buy TOKYO Promotion Support Program, Tokyo supports local makers and small businesses in sharing their innovative design and craftsmanship with the world.
Up to now, the program has focused primarily on domestic exhibitions and sales events at department stores and commercial facilities. This year marks its first overseas endeavor — a practical step toward exploring and cultivating new markets across Asia.
Exhibition Overview
Event Name: Pop Up Asia Trade Fair 2025 (9th Asian Handmade Exhibition)
Dates: November 13 (Thu) – 16 (Sun), 2025, 10:00–18:00
Venue: Warehouse Area, Songshan Cultural and Creative Park (133 Guangfu South Road, Xinyi District, Taipei, Taiwan)
Organizer: Pop Up Asia Executive Committee
Exhibitor Name: Buy TOKYO (Tokyo Metropolitan Government)
Exhibiting Companies and Brands
At the Buy TOKYO booth, thirteen companies and brands based in Tokyo will showcase products that combine the city’s unique sensibilities with traditional craftsmanship — including glassware, indigo-dyed fashion, leather shoes, stationery, and design goods.
GLASS-LAB co.,ltd.
株式會社GLASS-LAB
“Connections that flow, spread, and deepen” — Edo Kiriko that Shines Like a Kaleidoscope
「倒入酒水、光影綻放、時光醇厚、緣分相繫」宛如萬花筒般千變萬化的江戶切子
The Suna Kiriko glass features delicate engravings that unfold like a kaleidoscope when you pour in water or sake.
砂切子是一款美麗的玻璃杯，倒入水或酒時，細緻雕刻於杯面的花紋宛如萬花筒般千變萬化。
KIMOTO GLASSWARE CO., LTD.
木本硝子株式會社
Edo Kiriko
江戶切子
Edo Glass, a traditional craft from Tokyo’s downtown area, has been handed down since the Edo period. Each piece is hand-blown with great care by skilled artisans, representing a true masterpiece of craftsmanship and history.
「江戶硝子」是一項東京老街的傳統工藝，採用自江戶時代延續至今的工匠技術，由工匠一一用心吹製的精品。
HOSOYAMADA DESIGN OFFICE CO., Ltd.
株式會社細山田設計事務所
Tomigaya Letterpress: Typeface Notebook
富谷凸版印刷・字體筆記本
The Typeface Notebook is designed using a single vintage wooden typeface from the UK.
字體筆記本是採用英國復古木製活字中的一款字體，設計成冊的筆記本。
Murata Dying INDUSTRY inc.
村田染工株式會社
Indigo Dyeing Brand “Tsubokusaen” & Indigo/Natural Dyeing Brand “OME”
藍染品牌「壺草苑」，藍與草木染品牌「OME」
Each item is dyed in a rich indigo color and then thoroughly washed to reduce fading, resulting in a garment that can be cherished for years.
藍染是在染成深邃藍色之後，仍需反覆用心清洗，費時費工，不易褪色且耐用的精品。
Ibasen Co., Ltd.
株式會社伊場仙
Established in 1590 — Through fans and uchiwa, this historic shop continues the legacy of Edo culture into the present day.
創立於1590年。透過扇子與團扇，承襲江戶文化，將傳統傳承至現代的老店。
Experience the beauty and sophistication of Edo through fans and uchiwa that blend artistry and practicality.
不妨透過扇子與團扇，感受融合藝術與實用性的江戶之美、江戶風雅。
ICHIKUDO PRINTING Co.,Ltd.
株式會社一九堂印刷所
Printing and Bookbinding Products & Stationery
印刷裝訂製品・文具
For 115 years, Ichikudō has brought Tokyo to life in paper, combining the mastery of skilled artisans with refined printing techniques.
一九堂擁有115年歷史，透過工匠技術和高度印刷加工技術，製作能夠感受到東京氣息的美麗紙製品。
Mataro Co., Ltd.
株式會社真多呂
Edo-Clothed Dolls / Edo Kimekomi Dolls
江戶衣裳人偶・江戶木目込人偶
Edo-Clothed Dolls are a traditional craft that developed in Tokyo against the backdrop of Edo culture, representing elegant figures of high historical and cultural value.
江戶衣裳人偶是一項以江戶文化為背景，於東京發展的傳統工藝，具有高度歷史與文化價值的優美人偶。
HEART・LAND Co., Ltd.
株式會社HEART・LAND
Edo (Tokyo) Traditional Wear / Modern Hanten Jackets
江戶（東京）傳統服飾/進化版半纏外套
An evolved version of the traditional Edo (Tokyo) hanten, redesigned with a fashionable twist and excellent functionality.
將江戶（東京）的傳統外套「半纏」，設計得時尚的進化版半纏。機能方面亦優異。
HIROTA GLASS Co.,Ltd.
廣田硝子株式會社
Hakure: Sustainable accessories made from recycled glass, incorporating remnants of traditional Edo Glass and Edo Kiriko
白雫（Hakure：以廢玻璃所製作的再生飾品）・江戶硝子・江戶切子
Hakure is an original line of upcycled accessories crafted from offcuts and waste pieces of Edo Glass and Edo Kiriko, bringing new life to traditional glass craftsmanship.
「白雫（Hakure）」是以江戶硝子與江戶切子在製作過程中產生的廢玻璃（邊角料等）所製成的原創再生飾品。
Houga Co., ltd
株式會社HOUGA
Fashion — Frill Series, Pleats Series, Footwear Series, Denim Series, and More
時裝 荷葉邊系列、百褶系列、鞋子系列、丹寧系列 等
From Tokyo, Houga presents a culture where fashion is treated not merely as clothing, but as a way of living and an expression of values.
時裝不僅是衣服，更是一種「生活方式」與「價值觀的呈現」，HOUGA從東京宣揚這種時裝文化。
Aikawa Co., Ltd.
相川商事株式會社
NINOS Protective Shoes
NINOS防護鞋
NINOS Protective Shoes are functional, fashionable leather shoes made for those living in regions prone to major earthquakes and other disasters.
這款兼具機能性和美觀的防災皮鞋是為了生活在首都直下型地震等災害風險較高的地區的人們所設計。
Kenelephant Co., Ltd.
株式會社Kenelephant
Tokyo Subculture-Inspired Soft Vinyl Figures, Acrylic Goods, Miniature Toys, and Prints
源自東京的次文化雜貨軟膠人偶・壓克力雜貨・微型玩具・印刷品
From Tokyo’s traditional craft centers, Kenelephant offers playful and creative soft vinyl and acrylic goods, miniature toys, and printed items.
來自東京的技術傳承之地，挑起獨創玩心的軟膠雜貨、壓克力雜貨、微型玩具。
Shimada Kowari Lumber Co., Ltd.
株式會社島田小割整所
Wooden-barrel pens handcrafted using Tama timber
以多摩產木材製作的多摩產木軸筆
These wood products from Tokyo are handmade using Tama timber, bringing out the warmth of wood and the scent of resin through years of craftsmanship.
善用東京多摩地區生產的木材，透過長年累積的技術，手工製成，散發出木材的溫度與樹脂的香氣，源自東京的木頭商品。
About POP UP ASIA
POP UP ASIA is an international trade fair connecting the craft, design, and lifestyle industries across Asia.
Each year, more than 3,000 brands from over 30 cities — including Taiwan, Japan, South Korea, and countries in Southeast Asia — participate, attracting over 400,000 visitors.
The event serves as one of Asia’s largest creative trade fairs, providing opportunities for both B2B business meetings and B2C sales, and drawing distributors, select shops, and corporate buyers from across the region.
Contact Information
Craft Tokyo / Craft Tokyo Co., Ltd.
No. 1, Lane 71, Chifeng Street, Datong District, Taipei City (台北市大同區赤峰街71巷1號)
Email: support.tw@craft-tokyo.co.jp
Buy TOKYO Promotion Support Program
https://buy-tokyo.metro.tokyo.lg.jp/