meagratia: Garments Completed Together with the Wearer Through Styling Choices
Semina
meagratia is an apparel brand launched in 2011 by its designer upon becoming independent. In 2022, the brand opened an atelier store, establishing a space where customers can directly experience its worldview.
meagratia’s sales channels are primarily wholesale, alongside its own e-commerce site. Collections are also presented at exhibitions in Paris, Shanghai, and Japan.
The brand offers items backed by Tokyo’s craftsmanship, such as weaving, dyeing, and printing. Its core pieces are matching sets made from fabrics woven with original patterns. Fabrics crafted using weaving techniques also employed in kimono are tailored into forms wearable as suits. In addition, the brand produces items where shirts are dyed after being fully constructed, fine-patterned prints, and biker jackets made of pigskin.
meagratia’s sales channels are primarily wholesale, alongside its own e-commerce site. Collections are also presented at exhibitions in Paris, Shanghai, and Japan.
The brand offers items backed by Tokyo’s craftsmanship, such as weaving, dyeing, and printing. Its core pieces are matching sets made from fabrics woven with original patterns. Fabrics crafted using weaving techniques also employed in kimono are tailored into forms wearable as suits. In addition, the brand produces items where shirts are dyed after being fully constructed, fine-patterned prints, and biker jackets made of pigskin.
Philosophy & Vision
What we value at meagratia is clothing completed together with the wearer through styling choices.
We aim not to fix the appearance of the clothes to a single look, but rather to allow the way they come together to change depending on the person wearing them. Designs that allow items to be worn in two or three ways are an extension of this philosophy.
Furthermore, a fondness for vintage and old things forms the foundation of our brand. However, simply bringing past forms into the present as they are makes them look outdated. Therefore, we adjust the silhouettes to modern proportions and arrange the patterns to suit contemporary sensibilities rather than using them unaltered.
Moreover, our designer shapes these concepts through dialogue. Believing it is more interesting when unexpected styling and combinations emerge, we leave room to decide details while discussing with artisans, and we incorporate external perspectives, such as those of stylists. By including such margins for interpretation, we expand the possibilities of our clothing.
We aim not to fix the appearance of the clothes to a single look, but rather to allow the way they come together to change depending on the person wearing them. Designs that allow items to be worn in two or three ways are an extension of this philosophy.
Furthermore, a fondness for vintage and old things forms the foundation of our brand. However, simply bringing past forms into the present as they are makes them look outdated. Therefore, we adjust the silhouettes to modern proportions and arrange the patterns to suit contemporary sensibilities rather than using them unaltered.
Moreover, our designer shapes these concepts through dialogue. Believing it is more interesting when unexpected styling and combinations emerge, we leave room to decide details while discussing with artisans, and we incorporate external perspectives, such as those of stylists. By including such margins for interpretation, we expand the possibilities of our clothing.
Creator's Commitment
For our woven matching sets, rather than using existing patterns, we create original patterns and materialize them through weaving techniques. We place great importance on designing kimono-woven fabrics to be worn naturally as suits.
For dyed items, we choose not to dye them at the fabric stage, but rather to dye them after the garment is completely constructed. This is because focusing on dyeing as the main element allows us to expand our range of expression.
Similarly with prints, while utilizing techniques that enable detailed expression, we aim for a finish that works naturally when worn in everyday life.
For dyed items, we choose not to dye them at the fabric stage, but rather to dye them after the garment is completely constructed. This is because focusing on dyeing as the main element allows us to expand our range of expression.
Similarly with prints, while utilizing techniques that enable detailed expression, we aim for a finish that works naturally when worn in everyday life.
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