Buy TOKYO Promotion Support Program – 17 Companies Selected for FY2025!
The Tokyo Metropolitan Government supports small and medium-sized businesses in Tokyo by helping them sell and promote Tokyo’s unique, high-quality products (“Tokyo products”). This program aims to strengthen the brand of Tokyo-made goods, expand their reach in the market, and encourage overseas development.
We are excited to announce that 17 companies have been selected for FY2025 from a large number of applicants.
Selected Companies and Project Themes (in no particular order)
Ibasen Corporation (Sales project to introduce Edo fans to Europe, addressing challenges posed by climate change)
ICHIKUDO PRINTING Co.,Ltd. (Tokyo-based project promoting original stationery by Ichikudo Printing)
Penon inc. (“Traveling Magnet” project from Tokyo – sharing the authentic charm of Japan with inbound tourists and the world)
PATCHWORKS, inc. (“tanakadaisuke” – a bag line created by Tokyo’s leather and embroidery craftsmen)
Fromage du Terroir (Promotion and branding of homemade cheese made exclusively from Tokyo ingredients)
Mataro Co., Ltd. (Bringing the elegance and beauty of Edo through Mataro dolls to Paris – a branding project in France)
Style Co., Ltd. (Promotion of the bag brand “FUGARYU” using traditional Tokyo kumihimo braids)
HEART・LAND Co., Ltd. (Project promoting local charm through modern Japanese clothing items (hanten) that carry on Edo traditions)
Malamute Co., Ltd. (“From Tokyo, With Craft: Stories Woven Through Knitwear and Accessories” – Tokyo-made craftsmanship and aesthetics to share with the world)
Kagann (Promotion of jewelry inspired by traditional Japanese metal engraving (wa-bori), developed in collaboration with young artisans)
Hirota Glass Co., Ltd. (Promotion of Hakure, Edo glass, and Edo Kiriko to inbound tourists)
HOUGA Co., Ltd. (HOUGA – store openings and expansion of domestic and international sales channels)
Aikawa Co., Ltd. (Next-generation disaster-prevention leather shoes project from Tokyo)
semina Co.,Ltd. (Global expansion of Tokyo fashion through the combination of craftsmanship and creativity)
Lifet Co., Ltd. (Promotion and sales of food supplements made mainly from camellia residues from Toshima Island)
Kenelephant Company.,LTD (Tokyo-based project to export and promote subculture merchandise)
Shimada Kowari Lumber Co., Ltd. (Preparing for store sales to convey the natural charm of wood sourced from Tama)
The selected products include foods made from Tokyo-grown ingredients, as well as items created with a focus on Tokyo’s history, culture, unique technologies, and cutting-edge designs. We will be introducing each company and their products soon, so please look forward to it!
We are excited to announce that 17 companies have been selected for FY2025 from a large number of applicants.
Selected Companies and Project Themes (in no particular order)
Ibasen Corporation (Sales project to introduce Edo fans to Europe, addressing challenges posed by climate change)
ICHIKUDO PRINTING Co.,Ltd. (Tokyo-based project promoting original stationery by Ichikudo Printing)
Penon inc. (“Traveling Magnet” project from Tokyo – sharing the authentic charm of Japan with inbound tourists and the world)
PATCHWORKS, inc. (“tanakadaisuke” – a bag line created by Tokyo’s leather and embroidery craftsmen)
Fromage du Terroir (Promotion and branding of homemade cheese made exclusively from Tokyo ingredients)
Mataro Co., Ltd. (Bringing the elegance and beauty of Edo through Mataro dolls to Paris – a branding project in France)
Style Co., Ltd. (Promotion of the bag brand “FUGARYU” using traditional Tokyo kumihimo braids)
HEART・LAND Co., Ltd. (Project promoting local charm through modern Japanese clothing items (hanten) that carry on Edo traditions)
Malamute Co., Ltd. (“From Tokyo, With Craft: Stories Woven Through Knitwear and Accessories” – Tokyo-made craftsmanship and aesthetics to share with the world)
Kagann (Promotion of jewelry inspired by traditional Japanese metal engraving (wa-bori), developed in collaboration with young artisans)
Hirota Glass Co., Ltd. (Promotion of Hakure, Edo glass, and Edo Kiriko to inbound tourists)
HOUGA Co., Ltd. (HOUGA – store openings and expansion of domestic and international sales channels)
Aikawa Co., Ltd. (Next-generation disaster-prevention leather shoes project from Tokyo)
semina Co.,Ltd. (Global expansion of Tokyo fashion through the combination of craftsmanship and creativity)
Lifet Co., Ltd. (Promotion and sales of food supplements made mainly from camellia residues from Toshima Island)
Kenelephant Company.,LTD (Tokyo-based project to export and promote subculture merchandise)
Shimada Kowari Lumber Co., Ltd. (Preparing for store sales to convey the natural charm of wood sourced from Tama)
The selected products include foods made from Tokyo-grown ingredients, as well as items created with a focus on Tokyo’s history, culture, unique technologies, and cutting-edge designs. We will be introducing each company and their products soon, so please look forward to it!